The red wines of Bodegas Frutos Villar this Christmas will be very present in the tables of Dutch and Danish, as until now there have reached a significant number of bottles. In the case of the Netherlands, supply chain Rooswinkel HCV, one of the most important the country, will market 60,000 bottles of red wine from Toro, some of them in baskets and lots of Christmas. This is an important export volume for a single buyer, as explained by the head of the export of wine, José Luis Villar, who also attended a tasting for weeks for the Christmas season in Denmark, which managed to close the purchase Toro red wine by the financial institution Muruve Sparkasse. This includes Savings broth for Frutos Villar excellence in corporate holiday gifts, which means that customers and partners will have the opportunity to taste Muruve in a country that is now opened as a market for this winery.
Studying the impact of the origin of oak in the composition and sensory quality of wines from the Toro for its barrel aging is the subject of the grant awarded by ADE and held Isabel Montes-Jovellar under the guidance of the winemaker Bodegas Frutos Villar, Nuria Peña. The study, which will last about a year, will focus on the evolution of a red bull harvest in 2008 based on the control wine (no oak aging) after having stored in Bordeaux barrels of 225 liters oak from different backgrounds, all new, leading coopers and subjected to different roasting processes, which may also be changing during the process to see how it behaves the wine during aging in different barrels. The findings of this study scholarship the Junta de Castilla y León will be novel, because although there are some made none has yielded results as complete and as beneficial in its application. And Frutos Villar’s will no doubt in mind when developing their Toro wines, marketed under the name and Miralmonte Muruve.
Over 600 people attended the October 26th presentation of the wines produced by 32 wineries in Vigo and organized by the Council of the Designation of Origin Toro. Shields Manor Hotel hosted the promotional event at which professionals were invited catering, hospitality or distribution to toresanos wines tasted. The regulator’s chairman, Amancio Moyano, gave a positive assessment of this new promotional event with which it has sought to “raise awareness of local wines and the best way is that you can prove.” During this presentation, industry professionals Regulatory Board thanked the initiative because “consider it very positive that in time can taste different wines.” With this presentation, we have tried to increase sales of the wines on the market toresanos Galician although according to the views expressed in this act, it is increasingly demanding more, although it still dominates the consumption of wines from Rioja.
In collaboration with the Spanish Institute of Foreign Trade (ICEX), the Spanish Observatory Wine Market (OeMv) presented the main conclusions of this comprehensive analysis that also includes a statistical database with detailed information on consumption and sales State wine and a ‘price calculator’ that allows wineries to calculate their prices to position themselves in certain segments of each of these markets.
Assuming that America is the market for more opportunities to Spain because of its high growth potential and perceive our country as a good producer of wines, has introduced the first OeMv Barometer of Spanish wines in the U.S. . The journey has also involved the Spanish Commercial Counselor in New York, who presented the work and strategies of Wines from Spain in that country. A great country, but all experts agree that can not be considered as a single homogeneous market.
Thus, this study conducted by Wine Intelligence for OeMv, reproduces the results of detailed surveys in the top 15 U.S. states by consumption of imported wine and involving more than 55 million regular consumers of wine (New York, California, Florida, Texas , New Jersey, Illinois, Massachusetts, Michigan, Pennsylvania, Virginia, Maryland, Colorado, Connecticut, New Hampshire and the District of Columbia). These are states with different degree of openness to new experiences, different economic activity, education levels and wages. For the different presence of wine in general and especially imported wines, this is a new analysis that, to date, has never been made in Spain or possibly in other countries. While the presentation makes a journey comparing the different States, the full study includes a detailed analysis of each of them.
The Barometer is a consequence and more detailed then a first study, conducted in 2009 by the OeMvsobre major countries for exports of Spanish wine. For the specific case, now U.S. main conclusions are verified that Spanish wines are marketed quite successfully in the U.S. market and they are assigned values of “old world” such as tradition and history. Spanish wines also are perceived as wines of good value for money and good taste and American consumers are proud to serve our wines. However, Spanish wine producers have to deal with weaknesses such as the general ignorance of our wines and the low understanding of our producing regions or brands. To this must be added the low consumption of our most representative grape (Tempranillo, Albariño and Verdejo). The lack of familiarity of American consumers these important components causes many of them facing the purchase of Spanish wines and some confusion disinterest.
The new “barometer” now presented in Madrid includes also two interesting and innovative elements: a statistical database with detailed information on consumption and sales of wine at the state and a ‘price calculator’ that allows wineries to calculate prices individuals in two ways for each of the several States and with different rules and costs:
What price FOB (Free On Board) hold my wine I make if I want to be in a particular part of the retail price (RRP) at the destination?
What PVP get if I set a certain price FOB warehouse?
The Barometer is therefore an indispensable tool for wineries and wine marketers to design and define their sales strategies in the U.S. with the aim of attracting new consumers, the loyalty of existing ones and build on the enthusiasm of the market to increase awareness / image of Spanish wines.
Last Monday was held the Ninth Edition of the “King of Hearts” Tasting Club California, which won gold medal Gran Reserva 2003 LIBER Liberalia wineries, Amant 2008 Oak Toresanas wineries and cellars, and Muruve 2009 Young Frutos Villar. A total of 22 tasters evaluated through blind tasting, the samples submitted by the participating wineries. The Silver went to reserve Valbusenda 2004, Muruve young oak 2007 and Peñamonte 2009. The Bronze for Sobrena and Freedonia.
Villena restaurant closing next Friday, June 25, the initiative Gourmet “Dinner with Stars”, which has allowed six months with menus prepared by some of the most important chefs of Castilla y León, from the restaurants – all with Michelin-star Cocinandos (León), Ramiro’s (Valladolid), The Hermit (Benavente), El Rincon de Antonio (Zamora), Victor Gutierrez (Salamanca and Villena (Segovia). Eight chefs have combined their talents in six events gastronomic reference, which began in January and end on Friday June 25 in Segovia, and for the final race of our wines, the Rosado Calderona Elite, has been chosen to accompany the creations produced by the Michelin stars.
Bodegas Frutos Villar has appeared in the newspaper supplement digital wines ElMundo.es Fortunately, the momentum of some companies that have fought to change the image of the DO – based on making good wines, of course – has made today things are radically different: it creates new wineries, announced investments of powerful groups winemakers and also all the historical cellars were there – including cooperatives – have signed up to the car quality.