Frutos Villar wine in Danish supermarkets and gift company Muruve in a Dutch bank

The red wines of Bodegas Frutos Villar this Christmas will be very present in the tables of Dutch and Danish, as until now there have reached a significant number of bottles. In the case of the Netherlands, supply chain Rooswinkel HCV, one of the most important the country, will market 60,000 bottles of red wine from Toro, some of them in baskets and lots of Christmas. This is an important export volume for a single buyer, as explained by the head of the export of wine, José Luis Villar, who also attended a tasting for weeks for the Christmas season in Denmark, which managed to close the purchase Toro red wine by the financial institution Muruve Sparkasse. This includes Savings broth for Frutos Villar excellence in corporate holiday gifts, which means that customers and partners will have the opportunity to taste Muruve in a country that is now opened as a market for this winery.

Frutos Villar studies the incidence of oak in Toro wine quality

Studying the impact of the origin of oak in the composition and sensory quality of wines from the Toro for its barrel aging is the subject of the grant awarded by ADE and held Isabel Montes-Jovellar under the guidance of the winemaker Bodegas Frutos Villar, Nuria Peña. The study, which will last about a year, will focus on the evolution of a red bull harvest in 2008 based on the control wine (no oak aging) after having stored in Bordeaux barrels of 225 liters oak from different backgrounds, all new, leading coopers and subjected to different roasting processes, which may also be changing during the process to see how it behaves the wine during aging in different barrels. The findings of this study scholarship the Junta de Castilla y León will be novel, because although there are some made none has yielded results as complete and as beneficial in its application. And Frutos Villar’s will no doubt in mind when developing their Toro wines, marketed under the name and Miralmonte Muruve.

Toro wines are gaining ground in Galicia

Over 600 people attended the October 26th presentation of the wines produced by 32 wineries in Vigo and organized by the Council of the Designation of Origin Toro. Shields Manor Hotel hosted the promotional event at which professionals were invited catering, hospitality or distribution to toresanos wines tasted. The regulator’s chairman, Amancio Moyano, gave a positive assessment of this new promotional event with which it has sought to „raise awareness of local wines and the best way is that you can prove.“ During this presentation, industry professionals Regulatory Board thanked the initiative because „consider it very positive that in time can taste different wines.“ With this presentation, we have tried to increase sales of the wines on the market toresanos Galician although according to the views expressed in this act, it is increasingly demanding more, although it still dominates the consumption of wines from Rioja.

DO Cigales presented in Madrid their red and rosé wines

The Denomination of Origin Cigales held on Thursday presented its rosé and red wines in the halls of Occidental Miguel Angel Madrid. The ceremony will take place from 12 to 21 hours, will be presenting most of the wineries benefit from attending the denomination with their respective brands. The heads of the 15 wineries will hold a tasting oriented professionals Wine of the Community of Madrid. Each in its stand will offer visitors the best wines, and any explanation concerning its design and technical qualities

Bodegas Frutos Villar gets 50% raise the consumption of red wines in Europe

odegas Frutos Villar has managed to increase wine exports to Europe by 50% from the year 2009. Is the data that throws the balance of the first half of this year, well above the next marcandoel wine sector in Spain, who in the first half of the year was up 16% over the same period of 2009 (data Spanish Observatory of the Wine Market). This increase is mainly due to the entrance of Toro wines that makes Frutos Villar, and Miralmonte Muruve in the Aldi supermarket chain in Belgium, a very strong distribution group and settled in the Netherlands and Central Europe, and who will hold over 25,000 bottles in 2010, under the agreement reached between the representatives of both companies. Frutos Villar also has more output to European countries to its winery red Ribera del Duero, an increase in demand caused by the good results obtained in these wines have extremely important international competitions. The balance sheet and increased sales in other countries, also accompanied by good figures recorded in the Spanish market

The OeMv, introduced the first barometer of Spanish wines in the top 15 U.S. states

In collaboration with the Spanish Institute of Foreign Trade (ICEX), the Spanish Observatory Wine Market (OeMv) presented the main conclusions of this comprehensive analysis that also includes a statistical database with detailed information on consumption and sales State wine and a ‚price calculator‘ that allows wineries to calculate their prices to position themselves in certain segments of each of these markets.

Assuming that America is the market for more opportunities to Spain because of its high growth potential and perceive our country as a good producer of wines, has introduced the first OeMv Barometer of Spanish wines in the U.S. . The journey has also involved the Spanish Commercial Counselor in New York, who presented the work and strategies of Wines from Spain in that country. A great country, but all experts agree that can not be considered as a single homogeneous market.

Thus, this study conducted by Wine Intelligence for OeMv, reproduces the results of detailed surveys in the top 15 U.S. states by consumption of imported wine and involving more than 55 million regular consumers of wine (New York, California, Florida, Texas , New Jersey, Illinois, Massachusetts, Michigan, Pennsylvania, Virginia, Maryland, Colorado, Connecticut, New Hampshire and the District of Columbia). These are states with different degree of openness to new experiences, different economic activity, education levels and wages. For the different presence of wine in general and especially imported wines, this is a new analysis that, to date, has never been made in Spain or possibly in other countries. While the presentation makes a journey comparing the different States, the full study includes a detailed analysis of each of them.

The Barometer is a consequence and more detailed then a first study, conducted in 2009 by the OeMvsobre major countries for exports of Spanish wine. For the specific case, now U.S. main conclusions are verified that Spanish wines are marketed quite successfully in the U.S. market and they are assigned values of „old world“ such as tradition and history. Spanish wines also are perceived as wines of good value for money and good taste and American consumers are proud to serve our wines. However, Spanish wine producers have to deal with weaknesses such as the general ignorance of our wines and the low understanding of our producing regions or brands. To this must be added the low consumption of our most representative grape (Tempranillo, Albariño and Verdejo). The lack of familiarity of American consumers these important components causes many of them facing the purchase of Spanish wines and some confusion disinterest.

The new „barometer“ now presented in Madrid includes also two interesting and innovative elements: a statistical database with detailed information on consumption and sales of wine at the state and a ‚price calculator‘ that allows wineries to calculate prices individuals in two ways for each of the several States and with different rules and costs:

What price FOB (Free On Board) hold my wine I make if I want to be in a particular part of the retail price (RRP) at the destination?
What PVP get if I set a certain price FOB warehouse?
The Barometer is therefore an indispensable tool for wineries and wine marketers to design and define their sales strategies in the U.S. with the aim of attracting new consumers, the loyalty of existing ones and build on the enthusiasm of the market to increase awareness / image of Spanish wines.