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In collaboration with the Spanish Institute of Foreign Trade (ICEX), the Spanish Observatory Wine Market (OeMv) presented the main conclusions of this comprehensive analysis that also includes a statistical database with detailed information on consumption and sales State wine and a ‚price calculator‘ that allows wineries to calculate their prices to position themselves in certain segments of each of these markets.

Assuming that America is the market for more opportunities to Spain because of its high growth potential and perceive our country as a good producer of wines, has introduced the first OeMv Barometer of Spanish wines in the U.S. . The journey has also involved the Spanish Commercial Counselor in New York, who presented the work and strategies of Wines from Spain in that country. A great country, but all experts agree that can not be considered as a single homogeneous market.

Thus, this study conducted by Wine Intelligence for OeMv, reproduces the results of detailed surveys in the top 15 U.S. states by consumption of imported wine and involving more than 55 million regular consumers of wine (New York, California, Florida, Texas , New Jersey, Illinois, Massachusetts, Michigan, Pennsylvania, Virginia, Maryland, Colorado, Connecticut, New Hampshire and the District of Columbia). These are states with different degree of openness to new experiences, different economic activity, education levels and wages. For the different presence of wine in general and especially imported wines, this is a new analysis that, to date, has never been made in Spain or possibly in other countries. While the presentation makes a journey comparing the different States, the full study includes a detailed analysis of each of them.

The Barometer is a consequence and more detailed then a first study, conducted in 2009 by the OeMvsobre major countries for exports of Spanish wine. For the specific case, now U.S. main conclusions are verified that Spanish wines are marketed quite successfully in the U.S. market and they are assigned values of „old world“ such as tradition and history. Spanish wines also are perceived as wines of good value for money and good taste and American consumers are proud to serve our wines. However, Spanish wine producers have to deal with weaknesses such as the general ignorance of our wines and the low understanding of our producing regions or brands. To this must be added the low consumption of our most representative grape (Tempranillo, Albariño and Verdejo). The lack of familiarity of American consumers these important components causes many of them facing the purchase of Spanish wines and some confusion disinterest.

The new „barometer“ now presented in Madrid includes also two interesting and innovative elements: a statistical database with detailed information on consumption and sales of wine at the state and a ‚price calculator‘ that allows wineries to calculate prices individuals in two ways for each of the several States and with different rules and costs:

What price FOB (Free On Board) hold my wine I make if I want to be in a particular part of the retail price (RRP) at the destination?
What PVP get if I set a certain price FOB warehouse?
The Barometer is therefore an indispensable tool for wineries and wine marketers to design and define their sales strategies in the U.S. with the aim of attracting new consumers, the loyalty of existing ones and build on the enthusiasm of the market to increase awareness / image of Spanish wines.

Villena restaurant closing next Friday, June 25, the initiative Gourmet „Dinner with Stars“, which has allowed six months with menus prepared by some of the most important chefs of Castilla y León, from the restaurants – all with Michelin-star Cocinandos (León), Ramiro’s (Valladolid), The Hermit (Benavente), El Rincon de Antonio (Zamora), Victor Gutierrez (Salamanca and Villena (Segovia). Eight chefs have combined their talents in six events gastronomic reference, which began in January and end on Friday June 25 in Segovia, and for the final race of our wines, the Rosado Calderona Elite, has been chosen to accompany the creations produced by the Michelin stars.

Zehn pink, zehn Rassen und zehn junge Leute unter 12 Monate in Fässern aus der Cigales von 14 Weingütern im Namen bestanden bis zum Ende des Ersten Quality Awards Cigales. Einer aus jeder Kategorie werden mit dem Preis für das beste pink, rot und besten besten roten jungen Eltern die Cigales steigen. Drei unserer Weine sind in beliebig vielen Kategorien die Auszeichnung ausgewählt Clinch. Dies ist die Pink und Rassen Ansúrez Conde und Conde Calderona Ansúrez. Das Finale findet am kommenden Sonntag 16. Mai um das neue Kulturzentrum Cigales, „Las Peñuelas. Die Stadt Palencia Duenas Gastgeber der precata von 66 Rot-und Roséweine, dass in diesem neuen jährliche Veranstaltung, die die besten Weine der Appellation erkennt konkurrierten haben. Insbesondere Teilnehmer pink 24, 2009, 18 junge Rotweine (bis zu zwölf Monate in Eichenfässern) und 24 roten Rassen (über zwölf Monate in Eichenfässern) Cigales produziert von Weinkellereien profitieren von der. Die Verkostung Weine, die ausgewählt wurden wurde auf der letzten von drei Jurys von 10 Weinexperten und Winzern Winzer Vereinigung von Kastilien und Leon ging.  Insgesamt Profis unter der Leitung des Präsidenten der Vereinigung der Winzer und Technischer Direktor CRDO Cigales, Agueda del Val. Scores Verkostung Blatt 30 Ingenieure 30 der 10 ausgewählten pink und 20 Rotweine überprüft werden Ende der 16. Mai. Es wird auch eine der Winzer des PDO vor allem für seine Erfahrung und Engagement für den Anbau von Weinreben, die die Grundlage für unsere hervorragenden Weine ausgezeichnet werden.

Bodegas Frutos Villar hat heute erschien in der Zeitungsbeilage digitalen Weine ElMundo.es Glück, die Dynamik der einige Unternehmen, die haben gekämpft zu verändern das Bild der DO – basierend auf einem guten Weinen hat natürlich – made Dinge sind radikal anders: Sie schafft neue Weingüter, kündigte Investitionen von mächtigen Gruppen Winzer und auch all den historischen Kellern gab es – einschließlich der Genossenschaften – bis zu dem Auto Qualität unterzeichnet.